The apex design language
Eagle, cheetah, tiger, lion — the inspiration behind TUFF LOOK.
TUFF LOOK's identity begins with the eagle in its logo. Around it, the brand draws on three more apex predators — the cheetah, the tiger and the lion — as a design vocabulary.
These are inspirations for attitude, form and colour. They are not performance claims; any technology claims will be published only with supporting evidence.
Stronger! Faster! Higher!
